The Digital Download

gazing at the digital video horizon

Archive for May 2009

People who watch people who watch on their iPhones…exaggerate

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Where are viewers going these days? According to this chart courtesy of our esteemed colleagues at Silicon Alley Insider, it appears that watching TV at home is dead in the water and people are glued to their smart phones. However, is this the kind of data that is actionable or useful in predicting the future? Comparing a new technology to a dinosaur technology in terms of new adopters will predictably yield a chart that looks exciting but in truth is a no-brainer. We couldn’t resist comparing Pinocchio’s proboscis problem. Clearly, mobile phone watching is growing but, ah, tell me something I don’t know. Like a network that boasts to be “fair and balanced,” here we have a nugget of truth stretched to make a point and get a rise.

This we know– the biggest chunk of  mobile phone video watching is coming from smart phones and most of that from iPhones and, yes, New Video Digital is a supplier of video to iTunes. So, we want to believe in this chart – we do. But, jeehz. Let’s get some data out there… in context.

Here’s what we saw (Pinocchio added to show scale). See if you agree:

CHART OF THE DAY: Screen Shift: U.S. DVR and Mobile Video Growth Climbing Fastest
from Silicon Alley Insider by Dan Colarusso, Kamelia Angelova
A new Nielsen report shows Americans watching plenty of TV at home — 153 hours every month — but DVR viewership and mobile video are growing faster than any other segment. Mobile video watching jumped 52% from the previous year and “time-shifted” TV watching climbed 37% over the same period.

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Written by newvideogroup

May 28, 2009 at 9:41 pm

Posted in Uncategorized

Some very rare WWII trial footage, on your iPod

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itunes_topsecrettrialsthirdreichHOMEOver the past year, Hollywood has revisited Nazi Germany with hero stories grounded in fact (see Tom Cruise’s “Valkyrie”) and outrageous fiction (see Quentin Tarantino’s “Inglorious Bastards”). The reimagining of those who did attempt to take down Hitler and his henchmen, no matter how fantastically realized, must always pale when compared to the breath-taking documents of those individual hero’s lives. This week we are wowed by trials of the men who plotted to assasinate the Führer in the documentary “The Top Secret Trial of the Third Reich.” The footage, created on Goebbels orders and then banned when it backfired against him, reveals the secret groups of the anti-Nazi movement. As war trials for crimes against humanity still linger from that era, we reflect on those who fought the good fight to their death.

More good stuff to download:  Standing With Stones // Speedo // Homemade Hillbilly Jam // Moving Midway // Sole Journey // Trancers // The Book of Caleb // Sam Kinison: Breaking All the Rules // Cannibal! The Musical // 1st Bite // Little Shots of Happiness

Written by nvdigital

May 20, 2009 at 10:44 pm

Posted in Uncategorized

What we’re watching: Life goes on…

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Have you ever wondered what the world would be like without oil? While that is an eventuality, how about a world without people? You can stretch your imagination this week with two new iTunes releases, “CRUDE IMPACT” and “LIFE AFTER PEOPLE.”  itunes_crudeimpactHOME    mzl_zirhrolw_100x100-75

Rip! A Remix Manifesto on iTunes

Rip! A Remix Manifesto on iTunes

And, having practically realized life after CDs, the question is, will there one day be life on Earth after DVDs? Sure, music labels have been in dire straits over the past decade.  As Napster gave way to myriad other sites, the online sharing movement put a huge dent in a once stable industry. Movies now tread cautiously in music’s footsteps, and the film industry nervously watches tickets sales and DVD purchases. “RIP! A REMIX MANIFESTO” tackles the intellectual property debate head on, exposing the extent to which corporations will go to control public use. The digital revolution forces media companies to change and defend their business models. And of course some will always have their day in court.

More browsable new releases: Painter’s Painting // Sam Kinison Family Entertainment Hour // Winter of Frozen Dreams // Voice of the Heart // Tapioca // Bird By Bird With Annie // H2 Worker // For The Bible Tells Me So // Perfect Sport // Union Square // Coffee Date

Written by nvdigital

May 13, 2009 at 3:01 pm

Posted in Uncategorized

Star Warp’d: May the 4th be with you

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It’s very official: “May the Fourth” is Star Wars Day! Celebrate with the surreal clay-mation event that is: STAR WARP’d on iTunes.

itunes_starwarpd

Written by nvdigital

May 4, 2009 at 9:57 pm

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This post will be back after a commercial break

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Scott Kirsner’s written a new book on indy distribution and promotion, and recently commented on the Disney announcement that they’re joining the Hulu consortia. There’s been a lot of hand-wringing on what this means to paid downloads in general, and to iTunes specifically.

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Scott points out that with Hulu, people are tethered to the web. Agreed, however let the conversation begin on watching movies with or without commercial interruptions every eight minutes. For TV shows like Deal or No Deal most people have no problem. But are we ready to surrender our film experience to words from our sponsor? Premium viewing started with HBO, solidified with video and DVD, then VOD, and now is offered by iTunes and others.

Will free + ads be the victor? Likely there’s room for both (for our part, New Video Digital has ramped up delivery to Hulu and other free platforms– for their promotional heft). Take a look at the metrics for a TV show like Homicide. On TV tens of millions watched it; the DVD sold hundreds of thousands. By the numbers the DVD got creamed, but those DVDs brought in significant dollars from fans wanting to own their show without interruption.

The takeaway: the battle is not Hulu versus iTunes, but Hulu versus cable providers. And now, back to our regularly scheduled programming.

Written by newvideogroup

May 4, 2009 at 12:41 pm