The Digital Download

gazing at the digital video horizon

In defense of collectability: Michael Jackson style

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Much has been written of late on the success of Netflix and Redbox–with speculation on the demise of the DVD within 4 to 9 years.  ‘Dead,’ and ‘obsolete,’ are hot-button words when hypothesizing DVD’s fate.  As someone who has sold DVD to retail for the past decade, the debate over the half life of the format has long been in question. Inevitably someone will discuss the collector, a personality the film industry has courted since its origins. Slim and book-like, the DVD trounced the clunky VHS tape, and was shined up with a lower SRP, special features, liner notes, booklets. DVD will always appeal to the collector, and there are more collectors in the world than we may think, as the week of Michael Jackson reminded us. The cultural moment of his death caused a sales explosion of CDs.  Album sales through Sunday reportedly hit 422,000, up from 10,000 the week prior, in tandem with digital track downloads spiking to 2.3 million, a lesser number in terms of individual tracks, spread over a greater number of purchasers. The collector wants a piece of a legacy, a tangible tribute to an idol or their own history. As in the realms of music and books, there is room for coexistence of the physical and the ephemeral video formats, at least for a good long while.



Written by kategag

July 9, 2009 at 10:24 pm

Posted in Uncategorized

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